Brainstorming & Ideation

In arguably the most important of the categories surveyed, participants voted overwhelmingly for the lowest fidelity tools: simple pencil and paper. However, the three runners up—Sketch, Illustrator and Photoshop—are all high fidelity tools.

What is your primary tool for brainstorming and ideation?

  • 64% Pencil & Paper
  • 10% Sketch (by Bohemian Coding)
  • 7% Illustrator
  • 7% Photoshop
  • 6% Other
  • 2% Paper (by FiftyThree)
  • 2% InDesign
  • 1% None

Usage of Sketch for brainstorming and ideation is roughly equal across the world, with the U.S. edging out others in its preference by only a few percentage points.

12%

U.S.

11%

Canada

10%

Germany

10%

Netherlands

8%

U.K.

9%

Rest of World


Sketch adoption for brainstorming, as for other tasks, is highest among tech companies.

Start Up

Technology

Media

Studio/Agency
(Less than 50)

Freelancer

Studio/Agency
(More than 50)

Other

What other tools do you use for brainstorming and ideation?

Pencil And Paper

Photoshop

Illustrator

Sketch (by Bohemian Coding)

Other

InDesign

None

Paper (by Fifty Three)

Comp CC