Prototyping

DIY is what matters most in this rapidly evolving category: more than twice the number of participants indicate that they prefer HTML/CSS for prototyping than they do for the runner up, InVision. Still, InVision is the only software package that broke out of single digits, and by a healthy amount.

What is your primary tool for prototyping?

  • 38% HTML/CSS
  • 18% Invision
  • 11% Other
  • 9% None
  • 6% Axure
  • 5% Framer
  • 4% Marvel
  • 4% Keynote
  • 3% After Effects
  • 2% Pixate

Among participants who selected HTML/CSS, freelancers lead the pack while those who work for large studios or agencies are scarcest.

50%

Other

46%

Freelancer

40%

Studio/Agency (Fewer than 50)

39%

Media

35%

Technology

24%

Startup

21%

Studio/Agency (More than 50)


Out of the top five countries indicated by participants, Germany uses HTML/CSS for prototyping the most while the U.S. uses it the least.

Germany

U.K.

Canada

Rest of World

Netherlands

U.S.

What other tools do you use for prototyping?

InVision does well in these results, but Apple’s Keynote also makes a surprisingly strong showing.

None

Other

HTML/CSS

Invision

Keynote

After Effects

Framer

Marvel

Pixate

Axure